Research Strategist · B2C & B2B · Accessibility
I lead end-to-end research programs that change product direction — not just validate decisions. 15+ years embedded inside enterprise teams, translating complex user behavior into findings that eliminate debate and move organizations forward.
By the numbers
Clients & partners
Selected Work
Research embedded inside real teams, solving real problems. Every engagement shaped product direction, not just deliverables.
Two weeks of in-store intercept testing with real trade customers. 8 critical barriers found. Findings delivered in 48 hours — driving immediate design changes and 100% team alignment.
500+ hours inside restaurant kitchens revealed how fax machines were killing order accuracy. Findings pioneered the tablet-first order management pattern now used industry-wide.
Experience & Methods
15+ years of mixed-methods research across B2C and B2B — from discovery to longitudinal evaluation, in-person to remote, startup to enterprise.
Discovery & Generative
Contextual inquiry, ethnographic field research, stakeholder interviews, diary studies, and jobs-to-be-done frameworks that reveal what users actually need before a line of code is written.
Evaluative & Validation
Moderated and unmoderated usability testing, prototype evaluation, A/B testing, intercept studies, and post-launch surveys that close the loop between design intent and user reality.
Accessibility & Inclusion
WCAG 2.1 AA audits, assistive technology testing with JAWS, NVDA, VoiceOver, and TalkBack, and shift-left accessibility strategy embedded in design and development workflows.
Research Operations
Intake and prioritization frameworks, insights repositories, sprint-integrated workflows, research governance, and toolstack management — built to outlast any single engagement.
About Kinya
UX researcher with 15+ years embedded inside product teams at 7-Eleven, GrubHub, Ernst & Young, State Farm, CVS, and more. I work across B2C and B2B — from consumer mobile apps to enterprise platforms to in-store hardware.
Three case studies. Three industries. Thousands of hours in the field — and findings that changed what got built.